About us
A small company from Munich.
thesoft.world builds its own software for small businesses and for universities. Alongside that, we make and look after websites and advise on AI. The company was founded by Michael Fried-Kaplan – and he's also the person you deal with for websites and consulting.
What we do
Products and professional services.
Products
- Flows
Processes for small businesses. Alpha, by invitation.
- thesoft.world Cloud
Putting websites and applications online. Alpha, by invitation.
- OSAquest ↗
Online self-assessments for universities. Own website: osaquest.de.
Professional Services
- Website & care
A new website for your business – look first, then decide.
- AI consulting
Where AI takes work off your hands – and where it doesn't.
How we work
Promise less, and keep it.
- What's finished is listed.
- We describe our products as they are today. What's still missing, we say, instead of announcing it.
- No invented proof.
- No logos, reviews, case studies or percentages we can't back up. Until something is running and the people involved agree, nothing goes here.
- No sales.
- No phone call, no follow-up offer, no reminder two weeks later. If you get in touch, you get in touch.
- No measuring for its own sake.
- This website sets no cookies and loads nothing from third parties.
The founder
For websites and consulting, you're dealing with me.
I'm Michael Fried-Kaplan and I work from Munich. I founded thesoft.world in 2025 and I'm responsible for the products. Websites and AI consulting I do myself: there's nobody I hand your website on to, and on the second day you're dealing with the same person as on the first.
Straight to me →What I say no to
Not every enquiry is a job.
- No work without time.
- I don't take on work I have no time for. I'd rather turn it down than miss a date.
- No website that solves nothing.
- Sometimes it's the wrong opening hours on Google, not the design.
- No extras you don't need.
- Not even if you ask for them.
And if I ever stop?
The fair question to ask any small company. That's why every website I look after is set up from the start to run without me: the domain, the content and the access are in your name, not mine. You can move at any time; I'll help with the move and hand over everything that belongs to it.
Talk to us.
About a product, a website or a question. A person answers.